Science and Public Policy :: On the Edge

The “edge” for my work on science and public policy is to apply marketing models and concepts to illustrate the big picture of governance, the policy process and the science – policy relationship. Take a look at a few of my presentation graphics to see the results of using this approach to the science – policy relationship.

Thinking in terms of Science Products and Policy Markets

“Build a better mousetrap and the world will beat a path to your door” (Ralph Waldo Emerson). But, for a mousetrap or any science product, if potential (policy) customers don’t need or want a better mousetrap; if it costs more than a customer will pay; if the potential customer does not know about it; or, if it is not available at the right place / time — well, build a better lawnmower to cut the tall grass that will grow on your path. Product, price, promotion, and place are the “4 Ps” of marketing.